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SodaStream Criticized For West Bank Plant
SodaStream is seeking to rebrand itself during the two-minute warning of tomorrow's Super Bowl. Don't buy it.
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By Emily Jane Fox @CNNMoney February 3, 2013: 4:40 PM ET. SodaStream says it was rejected from airing an ad during the Super Bowl that called out huge beverage companies, claiming that 500 million plastic bottles would be used during game time alone.
SodaStream International is a developer, manufacturer, and marketer of at-home sparkling beverage-making machines and associated products that enable tap water to be turned into sparkling soft drinks and sparkling water. The machines are simple to
SodaStream is the first Israeli company to advertise in the Super Bowl. The company has dodged controversy in efforts to break open the soft drink market. Its plant in the West Bank has made it a target for an international boycott movement. Share
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