Saturday, January 26, 2013

Education Group Criticizes Mercedes Super Bowl Ad with Kate Upton

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Education Group Criticizes Mercedes Super Bowl Ad with Kate Upton

Oh Wednesdays, the most painful of days. Or maybe that's Mondays? Whatever. Thankfully, we have this Super Bowl ad, featuring the super sexy Kate Upton, to brighten this subzero morning.

Is the supermodel's new ad a step back for feminism, or is all of this fuss exactly what the car company was going for?

Mercedes-Benz has enlisted supermodel Kate Upton, Lincoln has employed comedian Jimmy Fallon while Kia appears to be dumping sex appeal for family fun. Loads of automakers are trying to build buzz through teaser ads and shared media campaigns.

Kate Upton and Kenza Fourati attend SI Swimsuit On Location in 2011 in Las Vegas, Nevada. Photo: Michael Loccisano. Kate Upton and Kenza Fourati attend SI Swimsuit On Location in 2011 Upton attends SI Swimsuit Launch Party in 2012 in New York

Kate Upton and Kenza Fourati attend SI Swimsuit On Location in 2011 in Las Vegas, Nevada. Photo: Michael Loccisano. Kate Upton and Kenza Fourati attend SI Swimsuit On Location in 2011 Upton attends SI Swimsuit Launch Party in 2012 in New York

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